The scale of China's POS machine market is showing a high growth trend. The change of consumption mode will also bring new opportunities for the development of cash registers. The development of retail industry provides a relaxed market environment for the development of cash registers. At the same time, the cash register market is currently facing some major constraints.
According to analysts from Shangpu Consulting, since 2000, pos machines have been widely promoted and applied in China. According to relevant data, the total sales volume of commercial cash registers in 2000 was 65,476. Currently, the market is highly competitive. Generally, only large enterprises can have a place in the market.
China's POS market is entering the growth period from the start-up period. Although the current cash register competition is mainly concentrated in the commercial field, new market segments continue to emerge, such as bank POS, post office POS, coffee house POS, etc. to expand the traditional use of POS, DIY-POS, PC-POS, POS Modular trends indicate that the POS market is nurturing change. At the same time, foreign manufacturers have also accelerated their pace of entering the domestic market. Manufacturers of foreign cash registers are actively investing in China, setting up production bases, implementing localization policies, and reducing costs. Therefore, domestic POS manufacturing companies are facing a more intense competition.
In addition, the difference in user demand is large, making it difficult to reduce the cost of sales, production and maintenance of the manufacturer, the imperfect legal environment, and the diversion of profits also limit the development of the POS machine market. Due to the small size of the original market and the fact that many of the participating manufacturers are strong and the majority are strong, the degree of fierce competition in the market will not change. Due to the emergence of the government procurement market and DIY, competition for services and competition for prices have become new focus. The direction of domestic enterprise competition should be oriented towards market segments, government procurement, price competition, and regional competition. We should deeply understand the characteristics of users' needs, break the traditional development model, abandon the following strategies, discover user needs, and quickly establish a leading position in a certain field.
According to the “2014-2017 China POS Machine Market Research Report†released by Shangpu Consulting, as the Chinese cash register market matures and competition intensifies, users' purchasing behavior tends to be rational, and more stringent conditions are imposed on suppliers. How to maintain, manage and expand channels has become the focus of cash registers. Enterprises should reduce operating costs, strengthen or transform existing advantages in a certain field, and form their own core competitiveness.
Sichuan Yuanyuan is a professional service provider engaged in POS machine processing. The company consists of third-party payment POS receipts, Southwestern qualification experts and bank veterans. The business is handled by Chengdu POS machine and Chengdu POS machine agent. Welcome to visit http:// or call us.
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