Thanks to the rapid development in recent years, China's cultural and creative enterprises have developed endogenous “going out†demand for their own development. However, with the large number of Chinese original film and television animation works such as "The List", "Bear Infested" and "China on the Tip of the Tongue", these large "IP" encounter different degrees of copyright infringement and cultural bias in overseas markets.
Fang Huaqiang Fangte Culture and Technology Group (hereinafter referred to as "Huaqiang Fangte") is a recognized "unicorn" in the listed companies of the New Third Board and is seeking A-share listing. The company's senior vice president Shang Linlin told reporters that the "derivative authorization" of the "Bear Infested" series of products was repeatedly pirated and infringed in Russia. The so-called "derivative authorization", that is, the derivative toys, stationery, food and beverage, etc. of cultural and creative products.
Shang Linlin said that once the "Bear Infested" series of anime, movies and other products were released, soon foreign video sites such as YouTube would have the pirated version of the film online. Due to cost considerations, Huaqiang Fangte has not taken the initiative to carry out derivative rights protection work in Russia and other countries.
Don't underestimate the problem of pirated infringement of "derived authorization." At present, the annual sales of genuine licensed products of Huaqiang Fanta's 200 licensees have exceeded 2.5 billion yuan.
In addition, Huaqiang Fangte found that the animation characters that lighten the national elements of the ethnic group are more likely to open overseas markets when exporting original animations and special films. The image of an Asian like "Big Head Strong" in cartoons is hard to be liked by audiences in some countries.
At present, Huaqiang Fangte's animation works have been fully rolled out in Southeast Asia, the Middle East, Africa, and Latin America, but it has encountered difficulties in entering the European and American markets. After the channel dredging, Huaqiang Fant's animation works landed in the US paid video website Netflix in early 2018; in the second half of this year, "Bear Infested" will be broadcast on the US Direct TV and other platforms, and will break through the European and American markets.
The industry believes that Chinese cultural and creative enterprises need to make Europe and the United States more accept the "Asian face" through the works, otherwise the "Chinese story" will not be discussed, and Chinese cultural and creative enterprises will lose their meaning when they go out.
At the same time, Chinese cultural and creative enterprises need government subsidies and policy support. According to the translation subsidies and export incentives of the relevant departments, Huaqiang Fangte obtained the dubbing subsidies for the languages ​​such as Hungarian and Portuguese in the process of “going outâ€, and provided conditions for its products to enter the corresponding language market. Judging from the situation in Shenzhen, the reporter learned from the Shenzhen State Taxation Bureau that the added value of Shenzhen's cultural and creative industries in 2017 was 224.395 billion yuan, a year-on-year increase of 14.5%, accounting for 10% of Shenzhen's GDP. There are nearly 50,000 cultural and creative enterprises in Shenzhen, employing more than 900,000 people, including 3,155 enterprises above designated size.
At the same time, the composition of China's cultural industry has undergone major changes, and "soft power" has begun to dominate the development of the industry. Deng Yuhua, project officer of the China Office of the World Intellectual Property Organization, said that Chinese enterprises have initially possessed multi-format development and management capabilities with IP works as the core. However, how to build a balanced and reasonable value exchange chain has become a new topic. The transformation of 'work value' to 'right value' reveals market value through licensing, authorization, financing, etc."
In order to protect the intellectual property rights of Chinese companies, Deng Yuhua suggested that relevant state departments need to track the international situation and guide the development of international rules. “Promoting the early entry into force of the Beijing Treaty and acceding to the Marrakesh Treaty and the Hague Convention as soon as possible. Using the WIPO Intellectual Property Law and Treaty Database (WIPO Lex) to grasp the development of national intellectual property rights, especially the copyright system The trend." Deng Yuhua said.
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