Customized homes are listed in batches, Internet home decoration is completely differentiated, and intelligent equipment is fully launched. Platform companies smooth out the home boundaries... If you need to list the 2017 home furnishing business, this is probably.
Who is driving the preference of the home, who is the good thing in the home, who is leading the home program, who is building the home experience... If there is no accident, 2018 will be the most difficult year for the home industry, 2018 will also be the home industry The most imaginative year.
Fortunately, 2018 has just started, the different dimensions and different facades of the home industry may be as small as usual, or it may change dramatically, but it will eventually start in the present.
Supply chain: big home and platform vendors must have a peak matchup
Single-product companies and category companies in the building materials and home sector are still the most common existence, but in 2017, followers of “big home†are not uncommon.
In the early years, Dongpeng, which was listed in Hong Kong, finally returned to the A-share market. The company’s Dongpeng Home is responsible for providing one-stop services for the collection of substrates, main materials, soft furnishings, furniture and home appliances. Earlier, Europe, Nature, Daya, Delphi, Sophia, and Haley and others generally announced the expansion of the supply chain from single product to multi-category to one-stop main material supply.
Compared with the cross-border movements of “big home†leaders and followers, the deep integration of large-scale home building materials by store operators and platform operators is even more “animal fierceâ€.
Actually, the family has reached strategic cooperation with Shi Niman and Gu Jiajia, and the deep integration of the upstream supply chain is unambiguous. Qijia.com has announced strategic cooperation with Pano, Berenger, Jotun Paint, Bell, Boss, Ou Pai, Kohler, Schneider Electric, American Standard, Del Future Technology, Shanghai Smick Building Materials and many other building materials and household products companies. Qijia.com, which is known for its self-contained supply chain, further consolidates its position as a one-stop integrated supply chain.
In other words, the platform operators specializing in building materials and home supply chain further integrate the supply chain upstream. The building materials and home brand manufacturers also tend to expand the category horizontally and supply the supply chain. The ambition of the whole supply chain is no longer hidden. . This means that in 2018, the one-stop home building materials supply chain for the whole package will become extremely crowded, the first strategy between the brand manufacturers of building materials and home products and the platform operators of building materials and homes. Confrontation will also be inevitable.
Solution provider: Standardization and customization must have a big battle
In 2017, custom home and house customization have not been as hot as in 2016, but this also suggests that custom packaging has become one of the new mainstream home solutions.
This year, Dongguan, one of the hometowns, held the first custom home show, and it seems that the finished home is exiting the mainstream stage of mainstreaming. Shangpin Home Furnishing, one of the custom home representative companies, announced an alliance with Ai Jia's life strategy, and laid out the hardcover, soft-packed, and smart-packed integrated packaging, and released its S2b2C operation mode.
It is also worth mentioning that in 2017, six custom home furnishing companies have successively landed in the capital market. This year has become the listing year for customized homes. The first white-hot war of customized decoration is on schedule.
However, it is also the banner of the whole body. The nature and the fashioned E family obviously have different styles of play. They have joined forces to form a new “natural 铆assembled-type self-assembled brand. meaning.
This probably means that, unlike building materials and home furnishing companies, all kinds of home furnishing companies that focus on home services and are longer than home services have a consensus on the era of the whole assembly that has entered or is entering. However, for the development trend of the whole assembly, Standardized packaging companies and customized packaging companies have very different boundaries, and the volume of each other will be obvious.
This year, cats MORE+, 50+, love space and other Internet assembly brands have also made great progress. In their view, the mainstream of the future of the whole assembly is standardized and self-contained. In all other packaging companies that are well-tailored and style-oriented, customized packaging represents the mainstream trend.
In 2018, the standardization of the whole assembly and customized assembly, in the end is the east wind overwhelming the west wind, or the west wind overwhelming the east wind, it is difficult to predict, it is certain that the standardized equipment will also expand the "style" database, customized core modules It will be further standardized. Otherwise, the field of home decoration will never be able to get rid of the efficiency and weight of the body.
Intelligent: good-looking and decision-making intelligent choice
If the big home, the whole house customization, the Internet installation, and the one-stop integrated supply chain are slightly lacking in the bright color of the breakthrough, then the intelligence of the whole installation is a tidal wave, and it is worth taking a step. Therefore, the 2017 is characterized as The first year of intelligent self-assembly is not too much.
This year, the large-scale intelligentization of home improvement comes from the iconic drivers of the three main characters of ORVIBO, Ruibo, Huawei and Gome.
ORVIBO, an innovator of the Internet of Things (IOT), which focuses on the intelligentization of basic electrical appliances, has promoted the “Scenario Creator†forum to seven cities including Shanghai, Beijing and Guangzhou. Every company, home store, whole house customization, custom assembly, Smart home decoration, Internet installation and other different home decoration protagonists quickly involved in the wave of intelligence triggered by the "Scenario Wisdom" forum, Europe Group, cat house MORE+, 50+, China Construction, Haida Decoration, East 200+ home improvement and tooling companies such as Yi Risheng, Yizhifeng, Lejiachao, and New Creative Home joined ORVIBO's intelligent packaged service provider echelon.
In this year, Huawei reached a strategic cooperation with Yujiao and Zhihao Butler. When the three parties launched 10,000 sets of smart home subsidy projects, they also launched the 888 yuan/m2 smart version of the package, marking the Huawei Openlife smart home solution home improvement channel. Enter the window of strategic landing. Later, Gome Holdings announced the brand name of “Gome, Jiamei·Life Beautyâ€, and will create a new 20,000-square-meter 10,000-square-meter full-featured “Home·Life†pavilion under the online logo, marking the US-style (American-style decoration renderings) ) "Smart Home" is on the new threshold.
In addition to the above three iconic actions, the intelligent decoration in 2017 basically bid farewell to the screaming years, about 80% of the whole company has launched smart home kits and smart one-stop service.
Home improvement companies or home planners generally use "visual aesthetic animals" to live on their own, and the chain reaction that comes with them will be that in 2018, they will tend to use the "good-looking and good-use" decision-making products to choose smart decoration products, ORVIBO As with Xiaomi, the smart home with a sense of design and outstanding value is expected to become the choice of the smart and self-assembled and the red.
Client: minimalist tune
In 2017, building materials and homes are bidding farewell to the chilly feelings that have remained unchanged for a long time. Just the style, just the scene, and the sense of temperature are historically written and embedded in the home space.
This year, Red Star Macalline upgraded its store in Beijing's Dongsihuan to Supreme Mall, immersive scenes, walking procurement attempts to speak for itself; ORVIBO smart home flagship experience store opened into countdown, unified and simple intelligent scene experience Coming soon
Jingdong's new layout of new home retail, it is intended to replace the traditional cost-effectiveness, functionality, design, help, store and other WYSIWYG scene tools with aesthetic design and personality value;
Tmall launched the Hometimes Home Time Concept Store, with the user experience as the core, the new retail label linked online and offline. The smart pan-home park named IN x park was officially launched to create a new online and offline home. Scenes.
The unified logic of the above different home protagonists is that for C-end users, no matter which kind of label scene contact, scene experience and scene procurement, a new generation created by design, quality, function, experience and other dimensions The lifestyle of the home is deeply affecting the style preferences of China's good middle class, China's good young people, China's good home and China's good home decoration.
This year, when IKEA IKEA and MUJI MUJI were slightly tired, representatives of Chinese local design products - philosophical, ZAOZUO, ORVIBO, Fleming Nordic, WOW screaming design and European and American design Representatives - ZARA HOME å’‹ è½°, Nitori like birds, HAY, INK + IVY are increasingly coming to the forefront.
Whether it's a scene-based experience, a fashion from a design, or a design week from (Shanghai, Guangzhou, Beijing, Shenzhen), in 2018, simplicity and even minimalist home style will expand its impact boundary with a hurricane. The direction of its development is the impulse of 2C users, and it is the home rejuvenation.
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