[Office Partner Information Channel] In the past 3-5 years, the demand for the stationery industry has been increasing at a rate of 10% per year. Such rapid development has naturally attracted the attention of many entrepreneurs. According to statistics, there are currently more than 3,000 stationery production enterprises on the national scale. Every year, there are a large number of enterprises influx, so the momentum of such rapid expansion, the immature development and the instability of the development of the enterprise can be imagined.
The formation of such a status quo is that the stationery industry has a low barrier to entry, and many companies with weak economic strength, backward management models, and low quality standards have flocked to the market with low prices and have rapidly spread in the market. Overwhelming situation. Under the pressure of price wars, some second-tier brands also gave up the principle and began to lower standards and lower prices to compete in the market. This kind of ending is harmful to the stationery industry, and it will cause disorder in the stationery industry. Second, in the operation of enterprises, most enterprises enter the market. Because of the lack of forward-looking business strategy, they only fall for the sake of survival, but do not focus on building brands and realizing the long-term development of enterprises.
It can be seen that stationery companies are facing a development dilemma. Of course, this is a process that the industry must face. In the process of maturing the industry, the stationery market will also face constant adjustment. Enterprises that do not follow scientific development will gradually be eliminated or transformed, and some enterprises with development potential will also appear, and will enter the development of the “Golden Triangle†of the industry. .
Looking at the current stationery industry, we can see that some companies are creating national markets and establishing national brands. Most companies still stay in the original stage of competition, without brand awareness, and only by product and price competition, this homogenized "product and price war" is not good for the development of stationery industry.
As the saying goes, first-class companies do standards, second-rate companies do brands, third-rate companies do products, and fourth-rate companies fight price wars. For an industry, first-class enterprises are a minority, and most enterprises are still taking the road of stationery brand development. Only by taking the road of brand development can they bring more opportunities to stationery enterprises. If most companies are still in the stage of making products and price wars, it will bring about disorderly competition and self-harm in the industry.
Source of information: Internet
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