[Office Partner Information Channel] In recent years, the expansion of many stationery brands is very hot. There are even hundreds of franchises in a year. Unexpectedly, the layout of stationery manufacturers has been extended to all parts of the country. And then, the stationery industry will also have new changes leading the development, making three bold predictions here:
First, the way of investment
Stationery investment has been transformed from the previous running channel to the modern network, attracting franchisees through the promotion of online search rankings. Web search has changed the original market brand structure, and also brought a lot of stationery agent information to customers. Customers rely on the information provided by search engines to directly contact manufacturers. It is predicted that in the future market, finding the right dealer through the search communication connection will become the main means for manufacturers to attract investment.
Second, the management model
The stationery industry has only a decade of development. Excessive rapid development has led to the lag of enterprise management. This lag has caused problems such as prolonged production cycle, rising error rate and confusion in marketing management. In the future market, more and more enterprises will try to absorb the market operation methods of other industries. These changes will cause dealers to promote the model of the manufacturers from bottom to top, which will completely change the original products that only sell products, not only heavy brands, but only focus on Self-revenue, do not pay attention to the marketing methods cultivated by dealers.
Third, consumer perception
As the consumption structure changes, the stationery market is also changing. In the past, consumers only used as end users and did not participate in the process of stationery manufacturing. Today, as a daily consumer goods, stationery products have every aspect of product quality, exquisite workmanship, reasonable structure, diversified styles, and professional design. May cause new willingness to spend. The higher the consumer's acceptance of stationery, the more the original market potential needs to be tapped. Customer perceptions, acceptances, and opinions in turn have led to improvements in stationery manufacturers to better meet consumer requirements.
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