When sports outlet encountered female economy Asia's first female sports exhibition swept Shenzhen

With sports and health becoming the main concept of women's daily consumption, industries such as sports, leisure, clothing, and catering have all focused their attention on the women's sports market. From February 25th to 26th, the Asian Women's Sports and Fashion Show (hereinafter referred to as the “Women's Sports Show”), which has attracted much attention, was registered at Hall 3 of the Shenzhen Convention & Exhibition Center. The Cotton Time, AVIC, J&J, Garmin, Balance School, Coca-Cola, 120 well-known brands such as SHAPE YOUR LIFE, KELME, G·CROSS, TITIKA and China Merchants Bank will jointly launch a new era of women's fashion lifestyle.



This exhibition was the first female themed exhibition in Asia that was specially created by Shenzhen City Sports Industry Development Co., Ltd., which broke through the traditional exhibition model and set up an interactive experience area on the spot. It accumulated more than 30 large-scale yoga, fitness, and lectures in 2 days. Activities such as the launch of the 2017 Shape Girl Vest Line Competition, Shenzhen Station Qualifier, and the VSamba® Mermaid Line Samba Competition set off a new wave of women's health and lifestyle.



The first female sports show in China


For individual visitors participating in the Women's Sports Exhibition, experiencing a healthy lifestyle is also one of the goals of this exhibition.


At the same time, the exhibition will convey professional knowledge related to sports and health to women. The era of cotton will explain women's health knowledge to women on the field, and health coaches will also bring professional fitness training courses. On the spot, fitness, yoga and women's extreme sports will also be displayed. And other sports courses. People in the industry believe that women’s spending power is increasing day by day. As a major female consumer, sports fashion lacks a platform for accommodating brands in related fields. It is difficult for consumers to come into contact with large quantities of sports and fitness brands at a time. Asian women’s sports and fashion shows are just filled. This vacancy. For brands, they will increase their brand image and influence, and seek more cooperation opportunities and consumer power. For consumers, they can experience a healthier sports fashion lifestyle from the exhibition and acquire more scientific physical management knowledge. During the exhibition, the "2016 China Runner Survey" will also publish relevant data on the consumption of runners, providing brand companies with a professional market reference.


Shenzhen Women's Marathon Starts, Three hundred Goddess Shines in the City


During the exhibition, co-sponsored by Shenzhen Mountaineering Outdoor Sports Association and Shenzhen Cardstone Sports Industry Development Co., Ltd., Shenzhen Shanzhiyu Sports Development Co., Ltd., “PurCotton Cotton Time Bing Bing Run The 2017 China (Shenzhen) Women's Marathon will be unveiled for the first time, which is a new form derived from the Shenzhen Women's Marathon.A special running event for women will be run on a treadmill. Crystal's exquisitely carved and sparkling brilliance interprets even an ordinary woman as long as she has a positive attitude toward life and loves life. She can also shine like a crystal with dazzling brilliance and create her unique light temperament. Once the event registration was announced, the goddesses were eagerly awaited. Let us look forward to the goddesses showing the charm of the sport at the exhibition.



Sports big coffee gathered to create women's sports event


At the opening ceremony of the exhibition, the goddess of the goddess in the sports circle will set off the first wave of heat in the women's sports exhibition. The presence of the guests' wool yarn group founder Mao Daqing, the early founder of Wang Zao, and many net goddesses of the goddess of the game will be shared. Sports fun.


The exhibition site will be divided into three areas: brand exhibition area, interactive experience area and theme activity area. Among them, brand exhibitors will bring the latest yoga and fitness courses in the interactive experience area; the most IN fashion accessories; the most healthy sports drinks; the most extreme sports Wait. The brand area of ​​the exhibition area includes outdoor, music running, shaping, health management, wearable smart products, etc., and breakthroughs in the exhibition added interactive market experience, such as fashion fairs, light food drinks, slow life.


In order to spread the concept of fashionable women's lifestyle and healthy life, the exhibition will have hundreds of fashion and fitness nets, and live-streaming interactions.


The Mermaid Mermaid Line Dances, and the Convention & Exhibition Center is transformed into a "Magic" concentration camp


When Bai Fumei is no longer the image standard for urban women to pursue, celebrities and artists also lead the trend with sports images. Healthy and linear bodies become the perfect figure in the minds of more and more women, and a series of courses related to healthy lifestyles. , Apparel, accessories, beverages and other industries have become the new darling of female consumer investment.


2017 Shape Girl Vest Line Contest and Shenzhen Station Qualifier will open on the scene. As early as the founder, Wang Hao, Shape Girl, Zheng Yi and the top ten contestants in the 2016 Vest Line Competition will interpret the charm of the vest line for the audience.



Ms. South Korea, the popular Queen of the Beatty Zheng Yaling, and Brazil's professional samba Queen Katrina Gacia will also be the first to open the VSamba® Mermaid Line Samba Competition. This will ignite the samba feast of the show.



Brand exhibitors such as AVIC, Health, Balance School, SHAPE YOUR LIFE and Yosemite Yoga will also bring ViPR Women's Plastics, Trigger Point Fascia Relaxation, Leg Muscle Lines, ActivMotionBar Small Body Training, Body Pump, etc. Courses. Pay attention to the official WeChat, click on the pre-registration registration system, you can get all kinds of courses under the guidance of professional coaches.


100 Media Focus Festival


As a grand ceremony in Shenzhen City and a precedent in the industry, the exhibition was supported by more than a hundred media. Shenzhen Evening News, Jing Bao, and other mainstream media in Shenzhen; Nanfang Daily, Southern Metropolis Daily and other media in Guangdong; Tencent, Guangdong, Sina, Shenzhen, Sohu, Shenzhen, and other portals; today’s headlines and other information platforms; Tencent, Youku, iQiyi, and other video sites. Shenzhen TV, Shenzhen City Channel, Shenzhen Mobile TV, FM106.2 radio and other TV broadcasts; YY live broadcast platform will be used as the designated live broadcast platform during the exhibition period, and will be broadcast live for the opening ceremony of the exhibition, the BINGBING RUN event of the Shenzhen Women's Marathon, and exciting events of the same period. , And invite well-known sports live broadcast to interact with on-site exhibitors and spectators. In addition, live broadcast platforms such as Yingke Live and Huajia Live will report on the highlights of the show. In addition, professional media such as the sports industry, fashion industry, and maternal and infant parenting industries are also given in succession. Publicity and promotion, including: Run Run Circle, Love Burning, 8264, FashionNetwork, Sina Outdoor, Sohu Outdoor, NetEase Outdoor, Sports Business, Southern Sports, Mina Fashion, Ruili Net, Bazaar Fashion, YOKA Brand Network, 21CN, Sports Net, Sohu Fashion, Taiping Women, Pacific Parenting, Mom Circle, mother net.


The organizer, Cardstone Sports Industry Development Co., Ltd. stated that as the only female sports and fashion event in the Asia-Pacific region, the Asian Women's Sports and Fashion Show will be located in Shenzhen in the next two years. More themes and types of sports events will be held in 2017.筵 筵 抓住 抓住 抓住 抓住 抓住 抓住 抓住 抓住 抓住 抓住 抓住 抓住 抓住 抓住 抓住 抓住 抓住 抓住 筵 筵 筵 筵 筵 筵 筵 筵 筵 筵 筵 筵 筵 筵 筵 筵 筵 筵 筵 筵 筵.


Reproduced Source: Asian Women's Movement and Fashion Show

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