Today, the fierce competition in urbanization has caused every person working in the city to exert various life pressures, such as: Several people who don’t know each other work in the same city for economic reasons and share the shortcomings of their own lives. Together, the work rhythm of nine to five, the endless work of overtime work, the soaring house prices, etc., for most families who have already had children, the limited energy time of their parents often arises between work and how to care for children. upset.
Playing crazy, is a short video original program created from 2016 to play with children. It has no complicated games and tools, and all the tools used come from small items that are everywhere in life, so that every child can quickly get started under the leadership of their parents.
Their starting point is not to rack their brains to create a high amount of play, but to create more happiness from their children's perspective and share them with all the children who are not big.
Fang Dashou does not eat fish
Make a labyrinth ball with a straw, make a variety of Thanksgiving turkeys with A4 colored paper, leaves, pine cones, and eyes. A Coke bottle has played N scientific experiments... Play with the simple materials in life. An incredible pattern, model, this program will teach you to combine the useless materials in life into a playable item.
Put the five solid colors into a desired bottle, then cut the plastic bottle with scissors, and then knead it into a circle by hand, which is the shape of our common lollipop. Lollipop, a snack that everyone will not be unfamiliar with in childhood.
Another interesting thing is the image of the big head made of flour, balloons and markers. The flour is filled into the balloon with a funnel to fill the mouth, and can be squeezed into any irregular shape, and then drawn with a marker on it. Expression face. Funny and creative!
This 5 minute and 6 second program was currently played 9.532 million times in iQiyi due to the fun of creating something that everyone resonates.
Not only can you watch it, but it can be played and operated. The album is currently being played by the audience at more than 50 million in iQiyi.
Create a planet
Scientific experiments or magic? Toys or food? Purple cabbage, soda powder, washing spirits, quail eggs, crystal flower mud... How can these completely non-stick things get together and let the children play crazy?
A puzzle-like exploration program is hosted by several children. When the child takes over the entire show, it returns to the same child with the child's innocence and fun. The short video of only the first eight episodes was broadcasted at iQiyi for 14.98 million times.
Playful team
The two crazy founders have written fairy tales, have done children's programs, and have been training children on the ground. In the process, they have contacted a large number of children aged 4-12, knowing imagination and curiosity to children, and even everyone. The importance of growth.
Be a fun person and make everyone interesting. This team that likes to play and prefers to play creatively, each 3-10 minutes of video content takes an average of two weeks to find the most fun materials and methods.
Curiosity is the biggest driving force. The food color is dripped in the milk, and it becomes a colored painting when it comes to washing. The phenomenon itself has been very interesting, and the scientific principles behind this phenomenon have been told in the public signal. But for the crazy team, this is not enough. Why is it only milk? Yogurt can't work? Buttermilk can't work? Is it just washing the spirit in the middle? Will it look better if you turn it up? What happens when you put it in the refrigerator?... The friends immediately started, bought six Seven kinds of things come to various trials, and the final video presents several different phenomena.
Challenge imagination and creativity . A suction button toy, the official gives a few ways to play, follow the rules to play? Never! Play crazy team to dig out nearly 10 kinds of gameplay, usage, and then further expand, with more materials mix and match The starting point for playing crazy is that the program is not for viewing, but for playing. From online video to offline packages, it offers a complete experience.
Not perfect, more grounded . Cut the color Coke bottle experiment. When I saw people doing it, it was very good, but when I actually did it, I found it was not that simple. The frozen "Coke bottle" was all broken when it was taken out. The small editors are also heartbreaking. Later I wanted to understand one thing: not everything that everyone made was beautiful. The phrase "failure is the mother of success" is not white. We are not so perfect, we are tossing over and over again until success. So the "laboratory story" was born in the public signal, and all the failed experiences behind the scenes, including the lessons learned, were all aired out to the fans.
Play a small score
It’s the enthusiasm and hard work of the two crazy founders and the team of 7 people in the children’s team. In the past year, 150 videos of the program were produced and broadcast on several major video websites. A total of 230 million people were broadcast. Times. The number of plays in iQiyi has exceeded 100 million, which is the first one in the same kind of video. WeChat's accurate fans are 30,000, Weibo 100,000, and video site fans 100,000.
Next, playing crazy will extend the content to a wider range. For example: How to play in nature, how to visit museums, etc. to improve content, their goal is to become the first brand in the video of Chinese parent-child life.
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