Customized solid wood furniture means that you can customize the furniture according to your personal preferences, space details, and each customized product can be unique. On the basis of mass production, furniture companies regard each consumer as a separate market segment. Consumers design the furniture they want according to their own requirements. Enterprises must manufacture according to the design requirements of consumers. Personal exclusive furniture.
The true "customization" is not only the production of furniture style, but also the customization of design, layout, production process, logistics and so on. Such customized services have long been popular in Europe, America and Japan. What is the difference between the core of custom furniture and finished furniture? This article will introduce you to this topic so that you can understand it.
Customization of solid wood furniture is the inevitable development of the furniture industry
The United States has made predictions about the top ten technologies that will change the future. "Customized customization" is ranked first. This judgment is based on market trends. Two important factors, the difference in consumer group, consumer income level and value judgment, lead to differences in consumer demand for products. When China's consumer power gradually shifts to the 80s and 90s of young fashion, it is only for companies that can meet the individual needs of consumers to gain a foothold in today's era.
The term custom is derived from the apparel industry, and the willingness to tailor it to individual customers. The production of goods has gone through the development process from manual manufacturing to assembly line production to fine handcrafting or small assembly line. The latter's transformation is attributed to the consumer's understanding of the self and the improvement of aesthetic pursuit.
Why is assembly line production replaced? Because it reduces production costs and expands production capacity while reducing the differentiation and personality of certain categories. This has caused considerable limitations in the production line products. When consumers have higher requirements and aesthetic needs for products, the combination of fine handcrafting and small assembly lines has become the inevitable result of the times. In the furniture industry, when consumers are not satisfied with finished furniture, custom furniture has become a new trend. This is why everyone values ​​custom furniture.
Market target group for custom furniture
It can be said that the finished furniture is closer to the older consumer groups, while the custom furniture is more oriented to the new generation after the 80s and 90s. The main reason for this difference is that the understanding of “home†has changed in these two age groups.
The previous generation, or the previous generation, experienced the “difficult years†from the founding of New China to today. Their understanding of home is more inclined to “family together†and beauty, attention to family and feelings. They have weakened their requirements for living environment. They are more willing to invest their financial resources in projects with “practical significance†such as children's education than the improvement of living environment. It is acceptable to live in a “live†environment.
The emerging consumer groups - 80, 90 group understanding of the home contains the dual meaning of the living environment and family. Influenced by the fashion culture and social environment, they are eager to have their own independent living space, which can complete their pursuit of personality and fashion. Their attitude is based on the words of the male god in the idol drama, "I don't want to do it." Finished furniture can't fulfill their emotional and personal needs for living space, so they turned their attention to custom furniture.
The younger group's choice of custom furniture demonstrates their desire for self-expression and their attitude towards self-worth. For the market demand of young people to pursue fashion personality, furniture companies must understand the meaning of “customization†deeper and more thoroughly in order to grasp the hearts of young consumers and seize the market.
Customization is not a simple tailoring and size measurement
What is the core difference between custom furniture and finished furniture? That is, the custom soul is to meet the differentiated needs of consumers, and also the consumer's personalized interpretation of the home life and living environment. Custom furniture is not simply measuring the size and then copying and then resizing based on the mature design based on the size.
A typical custom furniture sales process is like this: receiving consumer demand, communication between the two parties, field measurement, proposal, negotiation, modification, negotiation, communication, submission, production, distribution, installation and acceptance.
In this process, the negotiation and communication between the buyer and the seller are throughout, the revisions and discussions of the program are repeated many times, and the consumers will propose their own personalization and home decoration based on the size, style, color, style and so on. Requirements for style conditions. As a business and designer, you must fully understand the needs of consumers and propose the best solutions and professional and reasonable advice.
It can be seen that the development of finished furniture has spawned the emergence of custom furniture, and the appearance of customized furniture has filled the gap that the finished furniture cannot reach. The biggest difference between the two is the adaptability of the two to the space. The finished furniture is designed to meet the needs of thousands of households, while the custom furniture is designed to meet the needs of individual cases. The finished furniture solves the problem of how consumers live, custom furniture. It solves the problem of how consumers live more comfortable, stylish and individual. Custom furniture is not just a simple blend of furniture and decoration space, but more to satisfy users' imagination of a more beautiful home.
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