2016 China International Screen Printing and Digital Printing Exhibition (CSGIA)/FESPA China Digital Printing Exhibition/China International Textile Printing Exhibition/SDPE Guangzhou International Screen Printing Digital Printing Exhibition opened today (November 21) in Guangzhou~
For printing companies, equipment manufacturers, and material manufacturers, how do you design a limited booth space to attract more viewers?
Xiaobian, this will give you a summary~~
How to design a limited booth space
A trade show will be a mysterious and unknown adventure for any exhibitor, and each exhibition space is unique to both the audience and the exhibitor.
The strange thing is that once the actual booth is on the scene, it will be much smaller than you think in your mind, just like the intuitive feeling of 120 inches and 10 feet. So the only sure way to know how big your booth looks is to arrange it all, just like it is entirely in the exhibition hall. This is the best way to prevent tight space in the booth.
Rehearsal
We encourage people to do a rehearsal and sum up their booth size in a venue, and then imagine having a vertical wall on each side of your space to create a space beyond it.
You may not encounter such an ideal wall, and 99% of the unexpected things in your online design site plan are thought of, but the only unforeseen ones are likely to appear in the actual venue. Other surrounding variables, like unanticipated curtains, pillars, and finally found that your own booth was sandwiched between two booths next to them, they actually set up their booth, but put your booth The space is crowded like a twisted matchbox. You have to be prepared!
One of the benefits of these uncontrollable things is that it also has the same number of favorable factors that you can always grasp. They will produce practical and simple solutions to achieve the success of any booth, especially for a space-tight booth.
2. Return to basics
The first thing you remember is the basic reason why you appear as an exhibitor, that is, you need to share what you have done with others in one form or another. Large booths are luxurious on all indicators, but this does not affect the strength and dynamics of a small, well-placed booth, despite its small size.
Here are some basic points:
Stay flexible – you always have to adjust your layout plan to the actual venue and adjacent booths you see. Demonstrating live crowds and other factors often leads to some minor adjustments to the site layout.
Eye-catching (attracting the eye) - Regardless of the size of the booth, the visual image of your booth should be eye-catching and fast. With or without gaps, you can't spend five minutes showing off your booth to the crowd.
You actually only have a few seconds to let them slow down and hope to hear your message. You have to use a great visual image, well-designed and eye-catching images, displays, and everything to attract people's attention to your side.
It must deliver your message to attract them to see more. Don't attach too much text and data to the items you show. You have to put the display in the first place and then pass on your compliments and prizes.
Avoid confusion - you have to remember that chaos has never been good for a trade show booth, and it is a problem for a small space. The more open and hospitable your space is, the easier it is for potential customers to spend time listening to your information.
Paying close attention to how large your site will be, and trying to find the best possible size, you can deliver your message with the loudest sound and the smallest venue.
Calculate visitors – you have to calculate the area per square inch of the booth space, and what is easy to overlook is that you forget how many visitors per square foot (both vertical and horizontal) the exhibition space can accommodate. .
On average, one visitor will occupy approximately 5.8 feet of height and a minimum of 3 square feet by 3 square feet of space, which does not include the bag on their back or anything else. A good test method for this is to put your hands on your waist and make a 360-degree turn to the required area.
Anything in your layout that is tighter than this will make the guests and staff feel awkward and uncomfortable. So when you design your exhibition plan, always calculate enough space for multiple guests and staff.
Physical - now you have allowed your booth to zoom in on both sides, and hope to at least gather some interesting scenery - you can use the best display solution, it will pass your message without compressing your space .
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