[Office Partner Information Center] Recently, the "First Business Model Forum and Sharing the Life of the First Micro Angels Conference" held by the Internet home improvement company to share life was held in Beijing. As the first discussion about the future business model in the country, several well-known home companies shared their vision of where they will go in the future. Most of them will build ecosystems horizontally or vertically.
The current stage is a stage of great opportunity. As long as people are brave enough to explore, the future will certainly be better. First, we are now the Internet age. A few key words are Internet interaction thinking, internet tools, and internet culture. The second one is that we are in the era of large consumption. It is very important to promote the upgrading of the industry with the principle of design. Consumers gradually participate in production, and the production process is reversed. Consumer groups are also undergoing major changes. The third, now is the wisdom era of in-depth integration of informatization and industrialization. The home industry is related to smart manufacturing and smart home. The smart manufacturing process is relatively long, but it is also a trend in the future. The core of the smart home is still the user experience problem, which requires companies to cooperate and cooperate. This is also one of the roads. 
The investment logic of Redstar Macalon is home-based, vertical and horizontal, performance sharing, and functional ecology. We have built a home-based ecological chain horizontally. Now we can fully use our resources to deploy vertical industry investment. Some time ago, I just invested in a sports company that created the entire industry chain, online and offline. why? In the first dimension, we believe that Meikailong is committed to promoting the Chinese people's taste at home, and sports are promoting a healthy and uplifting life style that coincides with our mission. The second Red Star has shopping malls in so many places across the country. There are a lot of roof resources, and these roof resources are precisely a core demand point for the future development of these football companies. In addition, the training of football from the age of four for children to the training of twelve-year-olds also caters to our post-85 mainstream consumer groups.
Redstar Macalon also invested in an Internet parking smart solution company. Because we think that the most recent departure from consumers is two scenarios: home and travel. Travel is a must after we leave home. From a travel point of view, we think the parking lot is a gathering place for all trips. No matter where you are from, wherever you go, the parking lot must be the last we all have. Travel gathering place. From this perspective, we think that this travel scenario will extend the imagination of the future and it will coincide with the smart shopping and smart transportation of Red Star. All the users' portraits drawn by the data represented by the behavior will be communicated with the entire circulation industry to help us provide better services to users.
Mr. Zhou Xuen, Chairman of Huari Family, has reached a crossroads. If he can use this Internet economy, he believes that the future development of China will be very fast. One of the business opportunities discovered by Huari is starting from Hangzhou, and 20 provinces and cities, including Zhejiang and Shandong, will eliminate rough houses in 2020. The era of future assembly will replace the new hardcover of the past.
In China, there will be a new company called Kang Peng Assembly in Guangzhou. Huari is also working with Evergrande and Country Garden. In this way, we changed the model. It used to be fragmented focus and there must be a share in the future. This may be our development trend. And we are now talking about the magnitude, the minimum is 200,000 square meters, a little more 800,000 square meters, this market change may be greater than we imagined, but also faster. However, the development of the model cannot be separated from two core things: one is product and the other is quality.
A high-quality project must be composed of two major elements: one is a value system that consists of laws and ethics, and the other is an operating system that consists of efficiency, business models, and means. Only values, no strong operating systems, or only operational systems, teams and projects without values ​​systems are not ideal.
Sharing life as an Internet home improvement is a complete solution for space, which provides users with comfort and well-being. In addition, sharing life does not use traditional mid-range, low-end, and high-end to differentiate user groups, but uses values ​​and understanding of the Internet to differentiate home improvement users. It is a group of people who have the ability to spend but do not want to spend money, have a taste of life. However, it is not necessary to pursue rough luxury, and the time is very tense. Those who are willing to give up their home furnishings to professionals and are willing to share the social resources of individual social elites. For this group, the difficulty of service is very high, so share life to create an elite team and use elite service elites.
For the home improvement industry, the core thing to share in life is to use the Internet's thinking to do things outside the Internet. Who can say that Internet thinking is not personalized thinking? Sharing life from the past, Internet home improvement uses standardized thinking to solve the need for standardization, and evolves to use standard thinking to address individual needs. The quality, cost, and time requirements of users for traditional home improvement are combined with today's perceived dimensions. Front-end solution.
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