[Office Partner Information Center] When running a store, there are always some problems. Not every product can be favored. In different regions, people’s demand for goods varies according to their habits and environment. The same is true for stationery. Stationery that may be favored in your hometown can be sold elsewhere, but it may not be able to sell. In the face of some inventory of stationery, the store will figure out what methods to eliminate the inventory. What? Here are a few practical ways to ease your inventory:
First, group purchase processing
At the beginning of the school year or on holidays, it is an excellent time to develop a group purchase business. Many stationery dealers have certain personal connections in the local area, and they can make full use of these relationships to carry out group purchase business. During these special periods, many parents will buy learning stationery for their children, so there must be a group buying market. Group purchases can generate bulk sales, which is very useful for helping to clean up the inventory of stationery suppliers.
Second, special sales
In addition to the usual sales channels, when the inventory can not be digested. Stores can consider whether there are other sales channels in the target consumer group. For example, it works with companies that specialize in acquiring inventory products, or sells to some stores that specialize in selling inventory products. With the expansion of sales channels, this part of the store is not limited to ground exchange, but can also be implemented on the Internet.
Third, exchange advertising
There is no doubt that investing in advertising can definitely bring some benefits to the dealers, and the dealers can often get some support from the manufacturers when they advertise. Even many media advertisements can actually be used to recharge the goods. In order to obtain the price advantage, the advertising company will buy out some media time slots and then change hands. However, at some time, when it was not timely to move in, the advertising company often agreed to use the partial or full product to cover the advertising fee in order to recover the capital, and the advertising company could obtain the product as a public relations gift or the company's welfare product to be distributed to the employee. Not only advertising companies, but some media are also willing to exchange some extra advertising time for practical products. In addition, sponsoring well-known events or working with them can also effectively consume inventory products in addition to bringing reputation to suppliers.
Fourth, independent consumption
All of the above methods are suitable for large merchants to dispose of inventory, so for small businesses, what good way? Xiao Bian believes that small stationery stores can also adopt the following self-consumption methods.
1. Retail low-cost retail, low-cost retail and promotion can bring a part of the customer group, although the sales are not large, but the good sales method can still drive a lot of buying desire.
2. Buy one get one free, many stationery stores will buy one get one free in the new listing or promotion of office stationery, or add a part of the price to give a product, this kind of activity is also very attractive, if it is brand counter or It is quite attractive to some of the budget-conscious friends.
3. Online store sales, opening an online store to sell backed up stationery is also a good way. It not only brings popularity to itself, but also promotes the promotion of the store and sells its own products. So opening an online store is also a very good disposal method.
Source: Century Stationery Network
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