With the continuous improvement of people's demand for quality of life, more and more attention is paid to bathroom renovation, and faucets often become the finishing touches of bathroom renovation, reflecting the pursuit of the owner of the house from the details. The variety of faucet markets will continue to introduce new products to meet consumer demand. However, consumers’ concern for price issues has only increased. All companies are of different sizes and faucets have different shapes, but the production costs of similar products are basically similar.
Nowadays, there are more than 1,500 companies that produce taps nationwide, with annual sales of about 10 billion yuan, and export value increases at a rate of 20% every year. Through more than ten years of efforts, the domestic faucet industry has continuously expanded its production scale and its production capacity has rapidly increased. At present, all kinds of medium- and low-end products on the market are dazzling and colorful. However, we cannot be proud that although we have more than US$400 million worth of exports, we have few labels that can be affixed to China, and basically take the form of OEM in the international market, and China has to spend more than US$400 million annually on imports. Foreign high-quality faucet products. In China's faucet industry, it is too few to be listed as a unique flower. Most Chinese-made products can only play the role of end-processing in the international market competition. The high-end hardware faucet is still in the era of a domestic brand vacancy, which is the embarrassment of China's hardware faucet industry.
In the high-end market for taps, foreign brands still dominate, and foreign brands such as “GROHEâ€, “KOHLER†and “Hansgrohe†have become the top choices in the high-end market. Some well-known domestic brands have a certain influence in the mid-range market. However, it is hard to find in the high-end market.
Domestic taps differ from imported taps
Currently, new types of taps are emerging in the market, and some prices are still high. Domestic taps cost tens of dollars cheaper and a little more expensive than a few hundred dollars. The prices of fully imported products are generally on the order of thousands or even tens of thousands. Even so, imported products are still favored by many consumers. What are the reasons? There are two main reasons for the analysis:
One is the appearance. The appearance of imported products is smoother, smoother, smoother and more modern in style.
The second is the precision of spare parts assembly. Most of the imported products are made of bronze and domestically produced brass. When consumers purchase, the key is to look at the hand and feel that the switch should feel soft and effortless. If the hand feels awkward or too light, it means that the assembly structure is not good.
Domestic hardware faucet brand development
According to industry insiders' analysis, in the face of the squeeze of foreign brands, domestic faucet companies need to face the dual problems of how to keep the domestic market share and continuously expand the international market. Under the buyer's market, products, technologies, and services are indispensable, and the core competitiveness is the brand. In fact, high-end does not necessarily have to import, China may not be low-grade manufacturing, many foreign companies looking for China's OEM is a clear proof! However, the use of Chinese-made faucet products in high-end venues is indeed rare. When the brand made in China is called, plus the price advantage of local manufacturing, it is believed that the products made in China are absolutely competitive. China's hardware production technology is not outdated, the biggest disadvantage is the brand.
The lack of high-end brands is not a good thing for an industry. Take the hardware leading industry, everyone is rushing to the middle and low-end products, and a certain number of companies will be crushed. There are many competitors, and everybody's thoughts are used in price wars, and it is bound to fail to promote the normal development of the industry.
The lack of high-end brands is an opportunity for domestic companies, but it is also a challenge. It is not easy to create a brand. It requires companies to have strong capital, strong technical capabilities, unique corporate culture, and advanced management standards. At the same time, they must also have enough patience and perseverance. As far as the market is concerned, the hardware leading industry needs domestic well-known brands to promote consumption, guide the development of the industry, and promote the progress of the industry.
Innovation is the core motivation for building a brand. It is in view of this that we must adhere to the concept of innovation, use technological advances and product development, and continue to produce quality faucets that meet market demands.
At present, the perception of the public as a faucet still only stays on several internationally renowned brands, and there is little awareness of domestic brands. Therefore, efforts to increase public awareness of domestic brands have become a very important topic at present.
China's hardware faucet industry has broad prospects and a strong domestic demand market. It is believed that in a short period of time, the Chinese tap brand will gain greater and deeper extension and development.
Remarks: According to relevant information, domestic taps account for only about 20% of the mid- to high-end market, and their share in the low-end market is more than 60%. With the gradual and orderly market competition, the low-end market will inevitably shrink. Domestic brand enterprises should quickly adopt the strategy of becoming stronger and stronger both inside and outside, compete for domestic high-end markets that are occupied by foreign brands, and actively expand exports to enhance profitability. This is the way for hardware faucet companies to develop.
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