When it comes to this topic, the first question is why do you want to make personalized packaging? The current batch packaging is not very good—designed, printed, structured, and protected. Some people say that in the Internet economy, it is necessary to customize the packaging. Although it can't be so simple, it does spawn some new demands under the influence of the Internet. This article will try to analyze the needs of all aspects and solve the problem with personalized packaging. The program does some simple analysis.
Brand marketing needs
The global economy has continued to develop for many years, and the material products are extremely rich and even surplus in some countries. The competition of different brands of the same kind of products is fierce, and the marketing war is fully carried out in various media. Marketers are gradually discovering that product packaging itself is the biggest media carrier. Instead of investing heavily in traditional media, it is better to use part of the budget on personalized packaging to make products stand out among many brands and make them a hot topic for young people and social media. topic of. It's true that some branded products have already begun to take action. Let's take a look at these creative and personalized packaging solutions.
In 2014, Coca-Cola launched a personalized bottle based on social network. You can create a personalized bottle by entering your friend's name on the Internet, share it with your friends after payment, and then Coca-Cola will launch a combination of 36 basic colors through system software. Blocks, resulting in a personalized bottle of millions of different patterns. The use of similar technology to design personalized packaging is also Budweiser beer and Oreo sandwich biscuits, Oreo is the launch of a mobile-based lightweight version of the application, support online design sharing.
This marketing application can't help but remind the author of the classic comic dialogue bridge of the cross-talking artist Ma Ji, the “cosmic cigaretteâ€. The marketing scheme of the universe cigarette is to make the packaging of various sets. If it is in the era of digital printing today, he The solution can be implemented in minutes.
Furniture Hardware,Kitchen Cabinet Handles,Cupboard Handles,Cabinet Handles
JESSO HARDWARE , https://www.china-jesso.com