Deng Xuesong
Collection of antique furniture transformation into the "Redwood Age"
"Collection of antique furniture" is based on the quality of the comprehensive evaluation of the three types of equipment, technology and materials. The material is not limited to whether it is expensive, but whether the materials and materials are rigorous. In recent years, some small and micro enterprises that have only been in the business for a few years have gradually emerged in the production of antique furniture. These entrepreneurs have not only the old experts who used to engage in antique furniture business, but also the 70s, 80s and even 90s that are obsessed with traditional furniture. Their company is not large in scale, but the interest and enthusiasm for traditional furniture production is high, the quality of furniture is high, the production process is fine, the vision is good and the road is right. The furniture made is far better than the batch and zero. Small profits but quick turnover for the purpose of antique furniture products. What is the relationship between the quality of antique furniture and the size of the enterprise? The higher the quality wants to be, the smaller the scale of the enterprise, the narrower the market positioning population, and the greater the added value of the product, so that it can enter a benign development model.
Fanming style furniture companies staged "Ice and Fire Two Heavens"
The Pan-Ming-Qing style mahogany furniture refers to the mahogany furniture based on Ming and Qing furniture, which is slightly modified or interpreted according to the needs of modern life. Of course, it also contains mahogany furniture that is not in the imitation state and is in a low-level imitation state. At present, the number of mahogany furniture and the number of enterprises in the Pan-Ming-Qing style are the most in the industry. Not only the quality of the furniture is uneven, but the grades of the enterprises are also different in height. Therefore, in this round of adjustment, there will be a “two-day skyâ€.
“New Chinese†began to pay attention to “lifestyleâ€
With the development of the times and the actual needs of people living in the living space of the home, the “new Chinese style†has always been chosen and balanced between traditional culture and modern life. It has the advantage of relative popularity and fashion, and has received favorable comments in the consumer market. And, as a result, it has grown rapidly. Although everyone is optimistic about the share and potential of such products in the future market, "new Chinese-style mahogany furniture" tends to be in its infancy from product to concept, and there is no leading product in the market. I think that in this field, it is necessary to turn the "life decoration" phenomenon of mahogany furniture into a "lifestyle" demand. Only consumers do not rely on mahogany furniture to show off their wealth, compare, decorate, embellish, but return to find their own way of life. Mahogany furniture adapts and guides this way. Such products will be flesh and blood and can be rooted in the market. The "new Chinese style" that is truly rooted in the spirit of the times and the blood of culture can be meticulous.
(The author is the chairman of the Bureau of the Traditional Furniture Professional Committee of the China Furniture Association)
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