Sanfu Outdoor and Jinding Investment Set Up 300 Million Outdoor Industry M&A Fund Date:2016-08-31 14:54
On August 26th, Beijing Sanfu Outdoor Products Co., Ltd. (stock code: 002780) entered into a strategic cooperation with Jinding Investment. The two parties will jointly establish an outdoor industry acquisition fund of RMB 300 million. The fund will help improve Sanfu’s outdoor industrial chain layout and improve Company's market position in the field of outdoor supplies industry.
The total size of the outdoor industry merger and acquisition fund is 300 million yuan. It is set up in phases. Sanfu Outdoor intends to use its own funds to invest no less than 40% of the total fund size. The first phase of the fund, with a total value of RMB 100 million, will rely on Sanfu outdoor outdoor product retailing system to seek new growth opportunities in the industry. The fund focuses on M&A and investment in the entire outdoor industry chain; M&A opportunities for high-quality outdoor market segment brands, general agents and channel distributors; Focus on outdoor market extension, such as outdoor activities, outdoor event planning and execution, outdoor media, etc. Investment and mergers and acquisitions of the company; and investment in related fields such as outdoor product intelligence, outdoor training, and rehabilitation, which in turn enhance Sanfu’s outdoor resource integration capabilities and corporate value in the industry.
Sanfu outdoor development has been more than 10 years of history, over the years uphold the integrity of business, to ensure that after-sales business philosophy, as well as the purpose of sports, happiness, dream, sustained healthy and rapid development. At present, it has more than 30 international first-class outdoor franchised stores in Beijing, Shanghai, Nanjing, Hangzhou, Chengdu, Shenzhen, Shenyang, Changchun, Qingdao, Shijiazhuang, Suzhou, and Wuxi, with a business area of ​​approximately 14,000 square meters. More than 300 professional outdoor sports brand products meet the needs of outdoor enthusiasts for one-stop shopping for camping, hiking, rock climbing, running, skiing, cycling, self-driving, and leisure travel.
For more than a decade, Sanfu has taken the responsibility of promoting outdoor sports, selling high-quality outdoor sports goods, encouraging and helping people to go outdoors, and exercising healthily, and has fully committed to the idea of ​​living in harmony with nature. China Textile Association was rated as China's famous stores, and for many years by the China Mountaineering Association awarded the top ten outdoor sports club.
The two parties reached close cooperation and will serve as Sanfu outdoor platform for outdoor equipment distribution and integration. Sanfu Outdoor's in-depth understanding of the outdoor industry is effectively combined with the professional investment team, which will help deepen the potential investment in the outdoor and downstream user industrial chain. Opportunity, assisting the company to better realize the strategic layout in related fields, bringing new vitality and stronger growth momentum to Sanfu Outdoor's long-term development, in line with the needs of safeguarding the development interests of the company and the principle of maximizing the interests of shareholders. Jinding Investment will be fully responsible for Sanfu Outdoor's capital operation strategy, actively enriching Sanfu Outdoor's product categories and channels, increasing consumer stickiness, and providing members with richer products and services; focusing on sales channels based on the Internet and mobile Internet The innovative model extends to the channel end, increasing the sales capacity of Sanfu Outdoor, enabling Sanfu Outdoor to have market information discovery and other functions.
On August 26th, Beijing Sanfu Outdoor Products Co., Ltd. (stock code: 002780) entered into a strategic cooperation with Jinding Investment. The two parties will jointly establish an outdoor industry acquisition fund of RMB 300 million. The fund will help improve Sanfu’s outdoor industrial chain layout and improve Company's market position in the field of outdoor supplies industry.
The total size of the outdoor industry merger and acquisition fund is 300 million yuan. It is set up in phases. Sanfu Outdoor intends to use its own funds to invest no less than 40% of the total fund size. The first phase of the fund, with a total value of RMB 100 million, will rely on Sanfu outdoor outdoor product retailing system to seek new growth opportunities in the industry. The fund focuses on M&A and investment in the entire outdoor industry chain; M&A opportunities for high-quality outdoor market segment brands, general agents and channel distributors; Focus on outdoor market extension, such as outdoor activities, outdoor event planning and execution, outdoor media, etc. Investment and mergers and acquisitions of the company; and investment in related fields such as outdoor product intelligence, outdoor training, and rehabilitation, which in turn enhance Sanfu’s outdoor resource integration capabilities and corporate value in the industry.
Sanfu outdoor development has been more than 10 years of history, over the years uphold the integrity of business, to ensure that after-sales business philosophy, as well as the purpose of sports, happiness, dream, sustained healthy and rapid development. At present, it has more than 30 international first-class outdoor franchised stores in Beijing, Shanghai, Nanjing, Hangzhou, Chengdu, Shenzhen, Shenyang, Changchun, Qingdao, Shijiazhuang, Suzhou, and Wuxi, with a business area of ​​approximately 14,000 square meters. More than 300 professional outdoor sports brand products meet the needs of outdoor enthusiasts for one-stop shopping for camping, hiking, rock climbing, running, skiing, cycling, self-driving, and leisure travel.
For more than a decade, Sanfu has taken the responsibility of promoting outdoor sports, selling high-quality outdoor sports goods, encouraging and helping people to go outdoors, and exercising healthily, and has fully committed to the idea of ​​living in harmony with nature. China Textile Association was rated as China's famous stores, and for many years by the China Mountaineering Association awarded the top ten outdoor sports club.
The two parties reached close cooperation and will serve as Sanfu outdoor platform for outdoor equipment distribution and integration. Sanfu Outdoor's in-depth understanding of the outdoor industry is effectively combined with the professional investment team, which will help deepen the potential investment in the outdoor and downstream user industrial chain. Opportunity, assisting the company to better realize the strategic layout in related fields, bringing new vitality and stronger growth momentum to Sanfu Outdoor's long-term development, in line with the needs of safeguarding the development interests of the company and the principle of maximizing the interests of shareholders. Jinding Investment will be fully responsible for Sanfu Outdoor's capital operation strategy, actively enriching Sanfu Outdoor's product categories and channels, increasing consumer stickiness, and providing members with richer products and services; focusing on sales channels based on the Internet and mobile Internet The innovative model extends to the channel end, increasing the sales capacity of Sanfu Outdoor, enabling Sanfu Outdoor to have market information discovery and other functions.
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