Four Tips for Packaging Design Make Your Product More Selling

Product packaging design is usually the first impression of people on the brand, which is why successful companies have been trying hard to use innovative, eye-catching and unique packaging design, the following collection of four packaging design features, hoping to bring designers Inspiration for packaging design.

The way most companies keep products fresh during the season is to constantly change the way products are sold, such as "catering to the season." Oreo is a good example. Every specific holiday, Oreo's packaging design will undergo some changes, blending in with the seasonal taste and color, red, orange, and yellow are their own, so will not let Consumers mistakenly think that Oreo in his hands is out of date.

Environmental friendliness, especially in the past few years, environmental protection has become a necessary responsibility of a good company, and consumers generally prefer to buy products that make them feel that they have made some contribution to the protection of the earth. This is particularly evident in the bottled water industry, such as Arrowhead ( The arrow sign) mineral water used recycled water bottles in its new products, which reduced the plastic content by 50% compared to the original mineral water packaging. They found these bottles to be cheaper and easier to produce, and more importantly: environmental protection.

Localized “This company really understands my mind!” is a first impression of design. Absolute vodka has experimented with this design technique. It has successfully promoted products to the global market through localized and artistic advertising design. It is not an easy task for consumers to pay, so “Absolut Vodka” has spent a lot of time on the details: they have conducted a detailed market survey on the geographical location and the age, gender and culture of the local people. Thus the use of precise packaging design touched the consumer's mind.

The technology and trends of retro product packaging are constantly being introduced. Technology is a bright spot for companies to attract consumers. However, it is difficult for you to stand out with technology. However, there is a small secret here: “retro”, which most people have. Nostalgia complex. Although many companies do not adopt retro packaging design, General Mills is trying to make "retro" a design element of modern packaging. They use "retro" design to present the history of food sources to consumers. The practice has become a unique and lasting influence while gaining a good reputation.

China Packaging Network editor believes that packaging close to consumer life can attract people's attention. Environmentally-recyclable packaging materials can be recognized by the masses. The use of nostalgia complex can stimulate desire, and the packaging design can make the packaging market renewed. Trends.