At present, merchants often use brand extension, packaging promotion, and organize important gifts to distribute gifts and other means to market, in order to expand the impact of products, increase product sales, and close the distance with consumers. The above-mentioned marketing needs of merchants also provide opportunities for printers .
Heidelberg had predicted that packaging using digital printing would grow at double-digit rates. In fact, not only Heidelberg, the prediction of the prospects of various types of digital printing presses in the field of packaging and printing has already made all the printing machine manufacturers excited. It is believed that even if electronic media will replace paper media, packaging printing will continue to develop.
Packaging produced by conventional methods can incur a lot of waste. Typically, about 20% of the printed material is wasted before a packaged product is used. Unless the company is able to place orders on demand at any time, frequent promotions and a shortened product life cycle will increase material waste. Therefore, both printers and customers are in favor of digital printing. Personalized printing , custom products and information identification (such as pharmaceutical packaging).
Heidelberg's strategy is to develop ink-jet printing and ink-jet printing machine production line. Board member Stephan Plenz said: "In 4 years, packaging digital printing will grow to three times now, and it is expected that the growth rate will be faster in the future. UV inkjet printing will become more and more important because it is more flexible in the choice of printing materials. And can be integrated directly into the packaging line."
Packaging digital printing market is growing in size
Alon Bar-Shany, vice president and general manager of HP Indigo, believes that, like in the label printing market, digitally printed packaging products can account for 10% of the packaging market. HP Indigo digital presses have been used in flexible packaging and carton printing, and HP Indigo has made a big hit at drupa 2012. Before the show, machines were installed at flexo and carton printing companies. In 2009, the global market for digital printing of metal foil, cartons and labels totaled 2.5 billion euros, of which label printing accounted for the vast majority. According to Pike Research, the world packaging market is currently worth $429 billion, and paper and paper packaging accounts for more than 40% of the global packaging market, which will be the fastest growing area.
In the past 10 years, some packaging companies have tried digital printing, but most have given up because they think this business model is not suitable, or they are not satisfied with the quality of printing. However, the market's demand for shorter lead times has always existed, forcing lithographic press manufacturers to offer higher levels of automated presses to accommodate short-running printing needs. Many confidential offset printing quality monitoring equipment installation, automatic plate changing, ink presetting and color business printers used to control tools. Package printers with this type of equipment can easily print 100 prints. It is undeniable that the offset press still has an advantage in online glazing and hot stamping. At present, digital printing machines do not have the function of online glazing and hot stamping. Label printing is similar. In order to meet the needs of fast delivery, label printers not only cover a wider range of substrates, but also can use flexo or UV embossing to print small-sized cartons, even on presses. Print the date, barcode, and print some promotional information using the inkjet printing process. The demand for high quality and short versions has prompted manufacturers like Merle Martini to start a combined route. For example, its VSOP offset press uses electron beam drying to print on film, which is faster than traditional gravure and flexo presses.
However, both manufacturers and printers are very concerned about digital printing. If there is still a problem with the quality of digital printing a few years ago, now this problem no longer exists. However, providing a complete end-to-end solution remains a problem with digital printing, especially in the post-press processing stage, where innovation is still needed. Most cartons and films have been produced in large quantities for a long time. However, fierce market competition has prompted FMCG producers to use more promotional packaging to market in order to attract consumers' attention. Manufacturers will launch special editions and limited editions to continuously develop high-end brands and bring products to market faster to attract consumers' attention.
All of this means less print volume and faster delivery times, thus expanding the market demand for digital printing. Digital printing is promising in the field of packaging and printing, both from a cost perspective and from a reduction in environmental impact.
With the increase in producers of small-scale regional beverages, household products, and confectionery products, opportunities have arisen for commercial printers and digital printers to enter the packaging and printing market.
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