Introduction: The importance of packaging design to products is beyond doubt. A good packaging design can instantaneously capture the consumer's eyeballs and capture the consumer's buying psychology. It can be said that only product packaging design is good, product sales can be guaranteed.
It is often said that packaging is the best product advertisement. If it is true that supermarkets are full of products and seas, and it is impossible to spread advertising products over the terminal, the only way to convey product information is product packaging. What is the product? What can you do? What are the advantages? Where is the price range? Brothers and sisters (series packaging) who? A good packaging design can successfully accomplish a major mission, allowing consumers to identify themselves and induce purchases.
What are the specifications for good packaging design?
I often hear this: This color is too boring. I don't like it very much. From a purely visual point of view to evaluate the packaging design is not objective, then how to evaluate the quality of the noodle packaging design?
First, whether the intuitive packaging design is an intuitive design, according to statistics: When consumers browse the product, the time spent on each product will not exceed half a second, double the time to stay, that in a second time What will you tell the consumer? The design must be intuitive, straightforward, plain and simple, and the bells and whistles are the means of expression. The noodle packaging must be clear and clear to the consumer at a glance.
Second, whether the brand is eye-catching noodles is a very common commodity, its product itself determines some of the rules of its packaging design, because the packaging size is not large, the most prominent element of the limited display surface should be the brand name of the product. There are many ways to create eye-catching brand effects: you can enlarge the brand words; you can create strong color contrasts; you can personalize the font design... think about these products, how to do it, and create a limited space for the brand With a strong visual impact, this is indeed a challenge for every packaging designer.
Third, whether or not the product's characteristics are reflected in the simplest way is to place the category after the brand name; Second, the unique product features must have a clear match with the visual performance, brand, product prominently highlighted in the screen , reflecting the product selling point, simple and vivid. Packaging must achieve instant communication between the product and the consumer, which means that in the first time, the product is hooked up with the consumer. It turns out that associating design with product features is the most effective way to communicate.
Fourth, there is no innovative way to express the use of Goebbels to explain: "The first person to convey a certain point of view to the world is always right" Although not necessarily time-tested, but things are often the case. The market and consumers will always remember the products they expressed in the new way for the first time. The packaging design is a competitive design. With the high degree of homogeneity of the noodle packaging, it is difficult to express innovations. The exaggeration requires timely and convenient accommodation, and the distinctive product features are the basis. The eye-catching designers are Luck.
Fifth, whether the identity of the product so-called identity, including its own attribution, price factors, consumer group positioning, etc., packaging designers should fully analyze the product identity and then proceed to work.
It is often said that packaging is the best product advertisement. If it is true that supermarkets are full of products and seas, and it is impossible to spread advertising products over the terminal, the only way to convey product information is product packaging. What is the product? What can you do? What are the advantages? Where is the price range? Brothers and sisters (series packaging) who? A good packaging design can successfully accomplish a major mission, allowing consumers to identify themselves and induce purchases.
What are the specifications for good packaging design?
I often hear this: This color is too boring. I don't like it very much. From a purely visual point of view to evaluate the packaging design is not objective, then how to evaluate the quality of the noodle packaging design?
First, whether the intuitive packaging design is an intuitive design, according to statistics: When consumers browse the product, the time spent on each product will not exceed half a second, double the time to stay, that in a second time What will you tell the consumer? The design must be intuitive, straightforward, plain and simple, and the bells and whistles are the means of expression. The noodle packaging must be clear and clear to the consumer at a glance.
Second, whether the brand is eye-catching noodles is a very common commodity, its product itself determines some of the rules of its packaging design, because the packaging size is not large, the most prominent element of the limited display surface should be the brand name of the product. There are many ways to create eye-catching brand effects: you can enlarge the brand words; you can create strong color contrasts; you can personalize the font design... think about these products, how to do it, and create a limited space for the brand With a strong visual impact, this is indeed a challenge for every packaging designer.
Third, whether or not the product's characteristics are reflected in the simplest way is to place the category after the brand name; Second, the unique product features must have a clear match with the visual performance, brand, product prominently highlighted in the screen , reflecting the product selling point, simple and vivid. Packaging must achieve instant communication between the product and the consumer, which means that in the first time, the product is hooked up with the consumer. It turns out that associating design with product features is the most effective way to communicate.
Fourth, there is no innovative way to express the use of Goebbels to explain: "The first person to convey a certain point of view to the world is always right" Although not necessarily time-tested, but things are often the case. The market and consumers will always remember the products they expressed in the new way for the first time. The packaging design is a competitive design. With the high degree of homogeneity of the noodle packaging, it is difficult to express innovations. The exaggeration requires timely and convenient accommodation, and the distinctive product features are the basis. The eye-catching designers are Luck.
Fifth, whether the identity of the product so-called identity, including its own attribution, price factors, consumer group positioning, etc., packaging designers should fully analyze the product identity and then proceed to work.
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