Commodity packaging is based on the characteristics of the goods, using appropriate packaging materials or packaging containers, packaging or containing the goods, keeping the goods in good condition to achieve the purpose of protecting the goods, facilitating transportation and promoting sales.
Packaging is one of the most important links in the production and marketing of modern commodities. The quality of packaging is directly related to the value of commodities in the market. The initial packaging of goods was mainly for the convenience of customers. With the development of the market economy, people began to realize that the packaging of goods as a visual communication tool is by no means a non-essential thing, but the face of the goods, the modern Commodity packaging is becoming an indispensable part of the product with its simple, clear form. Packaging not only gives the product a unique personality, but also creates a perfect visual image for the product. Currently, packaging has become one of the most direct means of competitive marketing for commodity manufacturers and distributors. Packaging is the self-presentation of goods to customers. It has become a prerequisite for consumers to judge the quality of goods. With the continuous deepening of China's accession to the WTO, the necessity and importance of commodity packaging have emerged day by day. People have constantly experienced that in today's economic globalization, only the exquisite commodity packaging and high-quality goods can be the attention and favor of the majority of consumers, in order to stabilize the competition in the fierce market competition.
The level of product packaging refers to the value embodied in the packaging of goods. The level of commodity prices is greatly affected by the packaging of goods. When the market economy develops to today's level, commodity packaging is increasingly becoming an important part of the successful sales of goods.
Just after the Mid-Autumn Festival, we can see from the packaging of moon cakes that the difference in the level of product packaging has an important impact on the product price. The same moon cakes are placed in different boxes and the prices are quite different. They are all 8 months old. Some boxes are worth tens of dollars, while others have hundreds of dollars. To say how much the moon cakes themselves are, the same factory out of the products, even if the taste is different, but the price gap is surprising. Take a look at the market In addition, the phenomenon of luxury packaging has a certain degree of universality, and only a few wealthy individuals and public money shopping groups are eager to pack luxury goods. This is unpopular for ordinary consumers advocating for practical use. Commodity packaging is too luxurious, and its side effects are first of all reflected in the direct harm to the interests of consumers. According to the survey, the packaging of alcoholic beverages and moon cakes accounted for 40% of the cost, the packaging cost of cosmetics was higher than 40%, and the packaging cost of medicines and health products was also higher than 20%, which caused consumers to spend a lot of time. money. Those who use inferior quality fiberboard and adhesives as packaging boxes contain large amounts of free formaldehyde harmful substances, which will undoubtedly cause damage to the human body.
The high cost of goods packaging, there is also a certain truth. Chinese people are a country of friendship, festive gifts and pomp, lecture style. Excessive packaging exists in this market economy, it is to meet this part of the consumer's psychology. Philosophy Said that there is reasonableness of existence. Although there are many people in the society denounced the excessive packaging of the waste of resources, but the kind of mind-blowing psychology is indeed in the society, such a change of concept may one day, like the previous New Year greeting card Redirect EMAIL for this change. But that requires a process. A consumer generally accepted approach.
In addition, according to the needs of different levels of goods, the necessary packaging is an important part of achieving the smooth sales of goods. Such as high-end goods, equipped with the necessary high-end packaging, in order to reflect its value. Ordinary commodity packaging, it should pay attention to its timeliness, convenience Sex. Meets the general consumer demand psychology.
Packaging design is to serve consumers. From the perspective of consumer use and preference, it is the most basic starting point for packaging design. Therefore, changes in consumption patterns have an important impact on packaging design. With the rapid development of scientific and technological information, great changes have taken place in both the lifestyle and consumption patterns. From the perspective of the development of packaging in the 20th century, the emergence of forms such as POP-type packaging, portable packaging, cans, pressure spray packaging, and vacuum packaging are all the result of consumer demand. Now that the Internet era has come to an end, the Internet has brought great convenience to people's lives. New forms of consumption, such as online transactions and online shopping, are gradually being accepted by more and more people. With the popularization of the network and the advancement of related hardware technologies, packaging design will also face greater changes.
Reproduced from: p-michael-y.spaces.live.com