Keywords: new national standard
On November 16th, the "Children's General Technical Standards Conditions" (hereinafter referred to as the "New National Standards") seminar hosted by the Guangdong Furniture Chamber of Commerce, Guangdong Furniture Industry Research Institute and Shenzhen Metrology Quality Inspection Institute was held. The new national standard for children's furniture, the required dimensions are clearly stated in the product, and the quality of the appearance material, physical and chemical properties including coatings, metal parts, soft packages, and even the moisture content of the wood are clearly defined. Especially in the safety part, strict requirements are imposed on the structure of children's furniture, the content of harmful substances, the flame retardant performance and the warning signs. Consumers can use it as a reference when purchasing children's furniture. This is the first industry standard for the safe use of furniture for children aged 3-14. It has certain specifications and warnings for children's furniture manufacturers and consumers.
The new version of the "General Technical Conditions for Mahogany Furniture" is approved by the General Administration of Quality Supervision, Inspection and Quarantine and the National Standardization Administration. The official implementation time is August 1 this year. It is reported that the new standard not only regulates the terminology and definition of mahogany furniture, but also lists the classification, requirements and quality of materials as mandatory standards, stipulating that “the product guarantee document, that is, the product instruction manual, should be mentioned in the sales contract of mahogany furniture products. Redwood furniture product quality express card, product certification." And this "one book, one card and one card" as the legal basis for future disputes over the use of materials.
[Comment] The introduction of the new national standard has purified the consumer market. It is not only a paper approval, but also a test of the bottom line of corporate ethics. It is a conscious awareness of consumers and the cultivation of consumer attitudes, thus ensuring the healthy life of consumers. .
Keywords: custom furniture
With the increasing awareness of consumers' space utilization awareness and individuality, custom furniture is becoming more and more popular. At the same time, the customized furniture itself puts forward higher requirements for the service and management of the enterprise, and needs to meet the quality and technical standards. However, at present, the problems of the custom furniture products are inconsistent with the design effects, the installation is not in place, and the repairs are not retired.
[Comment] The problems in the quality and service of custom furniture products need to be standardized, because sometimes the difference in materials, it is difficult for unprofessional people to distinguish. Consumers who purchase custom furniture should pay more attention to the service process. The most important thing is to sign the contract carefully when purchasing the product. Mark the things that are needed in the production process. Don’t wait until you finish it. It’s really time for the other party to say how you should give money.
Keywords: plagiarism
Chinese furniture plagiarism, the industry and its prevailing "takenism", plagiarism is a serious phenomenon, many manufacturers because they do not have their own design team, sent a commercial spy to copy the original works, a little change to face the market. At the Milan Furniture Fair, a "Chinese ban" brand was erected, and some international big-name furniture dealers rejected designers from China on the grounds that they might be suspected of plagiarism. A few years ago, there was a situation in which the newly designed furniture products at the Milan Furniture Fair were often mass-produced in China shortly after the show, and they were also labeled with Italian imports.
[Comment] Designers, enterprises, associations, government regulatory departments, and consumers together constitute the whole chain of the furniture industry. In order to put an end to plagiarism, it is necessary to focus on the above-mentioned individuals: to enhance the designer's right to speak, to enhance corporate consciousness, and to play with the association. The effectiveness of the group to protect rights, the government to increase the protection of intellectual property rights, to arouse consumers' shame awareness of buying cottage furniture.
Keywords: trade-in
According to the Implementation Measures for the Pilot Reform of Beijing Furniture Trade-in, issued by the Beijing Municipal Commission of Commerce, from November 1st to 30th, individual consumers purchased four types of new furniture (cabinet, sofa, bed, table and chair) in the pilot furniture sales enterprise. And must be able to move. Non-movable items such as cabinets, walk-in closets, etc. do not meet the requirements) and hand over the old furniture, will receive a subsidy of 10% of the furniture sales price, subsidies 5% by the government and furniture sales companies . The maximum amount of subsidy for a single piece of furniture does not exceed 1,000 yuan. Statistics show that from November 1st to November 18th, Beijing's five furniture-for-new pilot sales companies have received nearly 20,000 consultations, and sold 11,594 old-for-new furniture, with an old-for-new sales amount of 65,902,400 yuan. Trade-in sales accounted for 22.5% of the total sales of similar furniture.
[Comment] Furniture trade-in can itself stimulate economic growth and contribute to environmental protection. Moreover, in the pilot process, the store and the government each bear 5% subsidies, consumers can enjoy subsidies, and merchants can achieve sales, which can be described as Limin The big business.
Keywords: blasting marketing
Chimei, Chengwaicheng, Wanjia Lighting Decoration City and other stores have implemented blasting marketing. The difference between blasting marketing and traditional marketing activities is to focus on precise marketing, identify good consumer groups, and visit the community and send invitations to conduct purposeful Promotion. It is understood that the blasting battalion not only provided high popularity for the store, but also achieved a great breakthrough in sales on the day of the event. Chengwai Cheng achieved sales of 71 million in the blasting marketing activities held in mid-April. The blasting marketing activities of Jimei Home Dinghuiqiao Store held during the Dragon Boat Festival holiday have also achieved success. According to Shen Yaojun, vice president of Jimei Home Group, “This blasting marketing has increased by 50% compared with the pre-holidayâ€.
[Comment] Blasting marketing has aroused the enthusiasm of consumers to buy, leading merchants to break the ice, and the home market of the former depression has been stirred up. On the one hand, it further consolidates the preferred position of the store in the eyes of the people in Beijing, and on the other hand strengthens the strategic position of the store in the heart of the home brand. However, from another perspective, the blasting marketing overdrafted the potential consumers in the next one or two months in advance, resulting in a hot sale in the store for two or three days, and the situation of a month of stagnation.
Keywords: e-commerce
Online sales have become an important way for traditional companies to expand their market channels. Different from previous years, many home furnishing brands broke the traditional sales model this year and actively cooperated with e-commerce to launch a “price warâ€. Sichuan enterprises represented by Shuanghu and Quanyou have already registered their flagship stores in Taobao Tmall. This year's Tmall Mall "Double Eleven" sales results, furniture companies are also very eye-catching performance, of which, all-friends furniture is unstoppable, double 11 single-day sales broke 100 million.
[Comment] Although many home furnishing companies have caught up with e-commerce express trains, but furniture products, especially large-sized products, consumers are often more cautious when buying. With rich pictures and simple text descriptions, it is difficult to dispel their doubts about the products and strengthen their determination to purchase products. The "product experience" is the key factor in deciding whether to buy. It is uncomfortable to touch the material yourself. It is not appropriate to sit down and sit down. These concerns can be solved before the purchase can be completed.
Keywords: original design
On April 17th, the annual Milan Furniture Fair kicked off as scheduled, and the first trip to Milan for Chinese home furnishing companies was officially opened. At the exhibition, a theme exhibition called “Sit Downâ€, Rong Lin Shijia, Qumei and other home brands brought original chairs to the stunning appearance. Yang Mingjie and Lu Yongzhong, famous Chinese designers also exhibited the latest design masterpieces from the past. The spectators became the first time to bring products to the exhibition, which attracted the attention of experts.
[Comment] 2012 is the 51st year of the Milan Furniture Fair. Looking back on the development of half a century, there are many Chinese people. However, in the past few years, Chinese home furnishing companies have only been “watchersâ€. Until this year, the "watchers" from China came to wear the "exhibitor" badge for the first time. But this is only a good start, and there are still many tests, such as whether the product is truly original and whether it can be recognized by the international community.
Keywords: quality gate
With the continuous saturation of the market in the home furnishing industry, the competitive pressures are also increasing day by day. The major home furnishing companies are also looking for more ways to survive the difficult times. In the process of looking for "out of the way", there are naturally good tricks and inferior tricks. For example, CCTV's "Weekly Quality Report" exposes the imported furniture made by Italian Da Vinci furniture, which is made in Italy. In the past five years, Da Vinci's high-priced furniture. Part of it is indeed the fact that it is processed in an unnamed furniture factory in Dongguan. In addition, the disputes caused by Henry's furniture quality problems have also attracted attention on the Internet. Mr. Shen, a customer of Hangzhou September Forest Community, spent 800,000 yuan to buy Henry Dai furniture, and it took less than half a year to use it. The deformation of the deformation, the business has not been resolved many times, and later actually said that the special treatment of the goods is not guaranteed.
[Comment] Furniture, as a daily consumer goods that improve the quality of life of the people, its product quality is directly related to the health of consumers and the safety of life and property. Furniture companies that produce unqualified products should strengthen their sense of responsibility, especially those with strong strength and brand and good reputation. They should pay more attention to product quality and provide good quality products to the market and consumers. For consumers, it is necessary to rationally choose home stores and furniture brands that focus on word of mouth and integrity.
Keywords: social housing
Under the pressure of real estate regulation, raw materials and labor costs, furniture companies are in an unprecedented dilemma, and huge business opportunities for housing companies are undoubtedly a beacon for breakthroughs. In the second half of the year, Beijing will complete 90,000 sets of affordable housing, with a configuration of 20,000 yuan per suite, which will be a “big cake†of 1.8 billion yuan. In order to seize the market opportunities brought about by affordable housing, corporate actions are frequent. In April of this year, Beijing Red Star Macalline launched a special housing service alliance for the protection of homes, and purchased 100 million yuan from the six major civilian furniture brands such as Power, Top 100, Yifeng and Ronglin, and established affordable housing in the mall. The apartment-specific supply area is provided by 6 manufacturers for furniture for the purchase of affordable housing users.
[Comment] The popularity of the furniture procurement market stimulated by affordable housing is on the rise. Various types of data show that the potential market demand driven by affordable housing is growing, but for government projects, how to get companies involved, for enterprises How to obtain furniture demand for affordable housing becomes a key issue.
Keywords: shuffling
"Auxiliary vehicles are dependent, lips are cold and cold" is used to describe the relationship between the real estate market and the furniture market. The strict regulation and control policies of real estate have made the downstream furniture industry deeply affected, and it can even be said that it is not a small blow. The negative factors such as rising exchange rate, rising cost and overcapacity have also erupted, which has caused the merchants to face multiple attacks, and the industry's optimism has gradually spread. In fact, after the harsh winter of 2011, the industry reshuffle of the home industry has become the consensus of the industry. Zhao Ruihai, chairman of Qumei Furniture, once said: “From the economic perspective, it may face a long-term downturn. Now that the market is shuffling and brand differentiation, big brands have to scale up, while small and medium-sized brands have to look for features. ."
[Comment] The furniture industry is no longer suitable for extensive economic development. It is not that you open a lot of stores, you will earn a lot. When the pockets are not drumming, you have to do not open a branch, but how to do fine work on the existing basis. This "fine" and "fine" refers not only to the product aspect, but also to the consumer groups that face it.
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