Huang Huakun, the new president of Shenzhen Furniture Industry Association
At the just-concluded Shenzhen Family Association Leadership Election and Re-election Conference, Huang Huakun, the chairman of the left and right furniture, was elected by the members who passed the unanimous vote, and unanimously passed the official position of the chairman of the Shenzhen Furniture Industry Association. To this end, "Shenzhen Furniture" reporter rushed to the left and right furniture industrial park, and conducted an in-depth interview with President Huang Huakun:
Huang Huakun talks about China's furniture industry
First of all, Huang Huakun shared with the author some of the latest data on the Chinese furniture industry: from January to October 2012, there were 4,344 enterprises above designated size in the furniture industry, with a total industrial output value of 449.186 billion yuan, a year-on-year increase of 16.65%; cumulative production of 532.497 million pieces. The year-on-year growth was 1.77%; the cumulative sales value was 440.508 billion yuan, a year-on-year increase of 16.66%. Through the above data analysis, it is not difficult to see that although the industry as a whole is still growing in 2012, compared with the previous years, the growth rate has indeed slowed down. Many companies have encountered challenges and crises in the sales of single-store output. It can be said that 2012 is the winter of the Chinese furniture market.
It is reported that the just-concluded 18th National Congress has brought dawn and hope to China and our furniture industry. In the long run, China's urbanization is still in progress, and consumer demand is still growing. According to the survey, an average of 18 million pairs of trusts will be married each year in the next three years, that is, 3-5 million people will enter the ranks of buying houses, getting married, and decorating in 3-5 years, which will become the future consumption demand of the furniture industry. At the same time, the report of the 18th National Congress of the Communist Party of China also pointed out that by 2020, the per capita income of Chinese residents will double, which will further stimulate the growth of national consumption. China’s consumption trend is gradually shifting from excessive consumption of food and fast-moving consumer goods to durable consumer goods. Consumption, that is, the consumption from eating and dressing to the buyer, adding furniture, buying a car and other types of consumption.
At the same time, we must also note that the competitiveness of China's manufacturing will gradually weaken, labor costs will be further upgraded, and the cost-effectiveness of manufacturing will no longer exist. China's manufacturing will face the problem of efficiency upgrading. Looking at the furniture industry, we must also actively carry out the work of industrial upgrading, from the pure manufacturing of low-end products in the past to participate in the research and development of industrial chain, service industry chain.
Huang Huakun talks about the future work of the family association
As the president of Shenzhen Association of Furniture at the current stage of the development of the furniture industry, I can say that it is both exciting and stressful. This stage will be the transformation stage of China's furniture industry and even China's overall manufacturing industry, and China's economic development will enter the medium speed. An important historical period of growth, the association is the core service organization of the Chinese furniture industry chain, and its goal is still to promote the bank.
Industry development and progress. Through the promotion and promotion of the association, our furniture industry should complete the work of industrial upgrading as soon as possible, and at the same time, actively respond to the policy orientation of manufacturing industry transfer.
Next, the work of the association will focus on two major aspects: First, in the stage of industrial upgrading, furniture manufacturers, especially the decision-makers of various enterprises, must not only participate in research and development, service, but also in these important links. Actively innovate and complete the process of transforming the enterprise from manufacturing to innovation as soon as possible. Among them, it is particularly important, including the innovation of the business model of the furniture industry. Next, the association will strengthen its work in promoting and guiding some innovative business models, whether it is an increasingly e-commerce or a terminally independent store that is quite mature abroad. The flagship store model requires us to learn and try, to change the single store-in-store model in the past, and let more business models enter the furniture industry.
Secondly, with the country's emphasis on and emphasis on urbanization, the future three- or four-line market will take advantage of such opportunities and will develop rapidly. Many new furniture markets will be formed. New construction will be inseparable from people's lives and work. Space is inseparable from furniture. In the past, we did not pay enough attention to the third- and fourth-tier markets. However, in the next work of the association, we will take some practical measures to help and guide enterprises to enter the third- and fourth-tier markets. “Introduction, going out†is the future market expansion. The policy is to introduce the circulation industry and distributors of the 3rd and 4th lines into our organization and penetrate into our company. At the same time, we must let our enterprises, brands and products go out and enter the consumers' homes in the third and fourth-tier markets.
Huang Huakun talks about happiness
I have been engaged in the furniture industry for nearly 30 years. Whether it is a personal career development or a combination of business operations, I have summarized my feelings, my thoughts and thoughts, and wrote "The Power of Happiness". On many occasions, the concept and formulation of "being a happy furniture man" was put forward. First of all, what I want to express is, what is happiness? Some people think that happiness is good treatment and welfare. Some people think that happiness is the power of the right, and that they are not happy. Happiness is the sense of belonging and accomplishment that human beings have gained after they have worked hard and sweated to realize their dreams and ideals.
Combined with the furniture industry we are fighting for, how to be a happy furniture person? I hope that our employees, from the management of the company to the grassroots employees of the company, should be proud of the fact that human beings create a home culture and are happy to be able to create products with truth, goodness and beauty. Furniture people should have a sense of mission, a spirit of justice, and our products provide a comfortable space and destination for each individual of the society, the family, and our furniture products can help people, representing one Commodities, cultures, tastes, and commodities that fulfill their outlook on life, values, and worldview. We should study how to better inherit and create a better social culture and home culture. Whether it is a harmonious society or a beautiful China, we are inseparable from our furniture people. In this spiritual pursuit, I think that I am a furniture person. It is happy.
At the same time, being a happy furniture person is both an encouragement to the furniture practitioners and a spur to them. Only by continuous learning and progress can we have the strength to create culture and also see the shortcomings and shortcomings of the industry. Efforts to improve their own capabilities and comprehensive quality, enhance the overall recognition and reputation of the industry, so that we can not only get their own happiness, but also bring more happiness to the whole society.
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